Tag Heuer Reveals Limited Edition $ 2,150 Super Mario Watch

Tag Heuer x Super Mario

Updates: Tag Heuer has now launched the Tag Heuer Connected x Super Mario watch, a limited edition piece that costs a staggering, if not staggering, $ 2,150.

The new release is actually a special edition of the Tag Heuer Connected, a digital watch that uses Android Wear OS technology (thank you, VGC). On the Tag Heuer website, visitors are taken on a tour of the watch’s features, which include special animations that change as you meet specific activity milestones, different clock faces, and access to all Google Suite widgets like Calendar, Email and more.

On Instagram, Tag Heuer explains how you can take advantage of it:

Launch our latest collaboration that is sure to bring the world of watchmaking and gaming to new territories! Nintendo’s iconic character, Mario, took over the TAG Heuer Connected with a new limited edition watch with a bold creative style.

Available for purchase on July 15, fall at the right time for you: Japan 10:00 AM – Local Time, Europe 10 AM – Geneva Time, US 10 AM – Washington Time. And 2 hours in advance for priority customers.

The Tag Heuer Connected x Super Mario watch will be limited to 2000 units, will be sold exclusively at selected ‘super boutique’ locations and the Tag Heuer website starting July 15th.


Original Article (Friday 9 Jul 2021 11:00 BST): Luxury watchmaker and fashion accessory brand Tag Heuer has teased a new and surprising collaboration with Super Mario.

Very little has been said about this collaboration, but what we do know is that the exclusive limited edition product will be ready for access early next week. You can register on the Tag Heuer website to gain access to this preliminary list if you wish; this page features a countdown for the big statement, in addition to the Mario case picture shown above.

The collaboration was also teased on social media [Update – original tweet deleted, new tweet embedded]:

Are you interested? Assuming it will be a fancy Mario watch, will you keep an eye on that early access list? Tell us what you think in the comments.

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