Soon, Tag Heuer watches a Super Mario theme

Nintendo, which is often associated with gaming gadgets, will partner with Swiss luxury watchmaker Tag Heuer.

According to The Verge, the two companies announced their collaboration on the upcoming Super Mario-themed watch in a psychedelic teaser posted on Twitter, ANI reported.

People can sign up now on the Tag Heuer website to get early access to an “exclusive limited edition” watch that will be coming “soon.”

Also read: Why watchmakers need to invest more in typography

Confusingly, Tag Heuer’s tweet says that you can “power-up on July 13”, but the site has hours that now count down to July 15 at 10 a.m. ET. If someone is interested in picking up one of these watches for themselves, they may want to sign up on this site to keep in mind when they can actually order it.

The website doesn’t list details on the price, but from what can be told is that most Tag Heuer watches are priced at least, so it seems that these Super Mario watches aren’t cheap either.

Frederic Arnault, CEO of Tag Heuer, in a recent interview said that he expects sales to recover to 2019 levels this year after last year’s pandemic shock, Bloomberg reported.

Also read: Rolex, Seiko and watches as value propositions

The forecast of the brand owned by luxury group LVMH came as the industry became more polarized amid last year’s closure. The biggest personal watch brands like Rolex topped, while lower -priced brands like the Swatch suffered more, according to a March report by Vontobel. Tag Heuer was ranked ninth in terms of sales in the same report.

“There’s a demand shock with all the lockouts around the world, there’s a supply shock,” which weighs on sales because of “long times” in the supply chain, Arnault said in an interview with Bloomberg TV. When the lockout was lifted last summer, demand recovered to “high levels.”

The 26 -year -old executive, the fourth child of millionaire Bernard Arnault, became CEO of Tag Heuer a year ago. Four of the five Arnault siblings now work at LVMH.

Arnault says sales of luxury watches are on the rise online, while demand is becoming more local amid a shortage of international visitors in tourist hotspots like Europe.

Demand in China has been “very strong” over the past year, but current trends in Korea and Japan are “a little tougher,” he said. The US “is doing very well, the demand is very strong.” Tag Heuer appears “very strong” with local customers in Europe, especially with British, French and German customers.

The watch industry was also disrupted with the arrival of the Apple Watch in 2015. Tag Heuer responded with its own smartwatch in the same year. Models for the connected watch start at $ 1,800, compared to $ 1,249 for the Apple 6 series model with a premium Hermes leather strap.

The decision to launch a smartwatch initially was a “defensive move,” Arnault said. Tag Heuer is “confident that traditional watches will remain desirable and have a bright future in the future, and we see smart watches as a new business opportunity and bringing new customers to the brand.”


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