ASICS Go Digital with the Launch of the First NFT Shoe Collection

The 189-piece ASICS SUNRISE RED ™ NFT COLLECTION consists of nine different ASICS digital shoe products-including the GEL-LYTE ™ III, GEL-QUANTUM 360 ™, METARACER ™ models as well as a pair of ASICS sandals and slippers. The nine shoes will be featured in a Limited Edition release consisting of 20 NFTs per shoe, and a Gold Edition release featuring each shoe in a metallic gold color with only one NFT per shoe.

The launch of ASICS SUNRISE RED ™ NFT COLLECTION marks the beginning of a landmark new venture for ASICS as it moves into the world of NFT. The auction proceeds will be reinvested into the digital art community through ASICS ’Digital Goods Artist-In-Home Program, which will see the brand collaborate with established and new digital artists to design the next wave of NFT.

In providing these artists with a platform to showcase their talents on the global stage, ASICS will invite them to use their own sense of creativity and artistry to create digital products that bring to life ASICS ’philosophy of‘ Sound Mind, Sound Body ’in the digital space.

Joe Pace, Head of Business Development, ASICS Running Apps, commented: “At ASICS we strive to be at the forefront of innovation in the sporting goods sector. So while we’re excited to release the world’s first digital shoe release from a major sporting goods company., This It’s just the beginning. Together with some of the most creative and forward-looking digital artists in the world through our new Artist-in-Residence program, our long-term vision is to push the boundaries of digital goods to inspire physical activity. “

All owners of ASICS SUNRISE RED ™ NFT COLLECTION will receive 3D models and textures of their NFT shoes for use in animation projects and other applications, including Metaverse. All owners of Gold Edition shoes and # 1 of 20 from the Limited Edition release will also be given a future NFT from a designer selected for the Artist-in-Residence program.

The auction will be held on OpenSea.io, starting at 12:00 ET on Thursday July 15ika and ends on 12 pm ET on July 19ika 2021. For more information, visit nft.asics.com.

NOTE TO EDITOR

The complete list of products in the NFT Sunrise Red ™ Collection is:

Limited Edition Release, featuring twenty (20) NFTs for each of the following products:

  • Gel-Quantum ™ 360
  • GEL-LYTE ™ III
  • GEL-RESOLUTION ™ 8
  • METARACER
  • METARISE ™
  • Heaven METASPEED ™
  • METASPRINT
  • SLIPPERS
  • SANDAL

Gold Edition Release, featuring one (1) NFT for each of the following products:

  • Gel-Quantum ™ 360
  • GEL-LYTE ™ III
  • GEL-RESOLUTION ™ 8
  • METARACER
  • METARISE ™
  • Heaven METASPEED ™
  • METASPRINT
  • SLIPPERS
  • SANDAL

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Photo – https://mma.prnewswire.com/media/1571790/ASICS_NFT_Sunrise_Red_Collection.jpg

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